Looking ahead: How would Seth Godin market mediation?

Almost 5 years ago, Seth Godin wrote a post about the challenges of marketing climate change.  In that post, he said: “It doesn’t matter what you market. Human beings want: – totems and icons – meters (put a real-time mpg or co2 meter in every car and watch what happens) – fashion – stories – […]

Does your professional title of "mediator" limit you?

You’ve been plugging away for a while now, as a mediator.  The business isn’t flowing in.  You feel like you’re in a dip.  All factors considered, perhaps the way you describe your work role, or the way others see your professional title, is just not a motivator, for anybody? Perhaps you need a more compelling vision […]

Mediation Business Summit takeaways

Although its been a month since I attended the Mediation Business Summit, I thought I’d share a few of my takeaways from the event. About the Summit The Summit was a multi-day event via telephone and web, designed for dispute resolution professionals by dispute resolution professionals, Tammy Lenski and Amanda Bucklow.  Sessions featured business management, […]

The Green Collective: Using co-opetition to promote local businesses

Are you looking for eco-friendly and socially responsible products and services? In Victoria, the Green Collective, an affiliation of Victoria shops, utilizing the philosophy of “co-opetition”, makes it easier for you to make ethical, purchasing decisions. A group of small, locally owned and operated green business, the Green Collective helps consumers align their spending with […]