Once a month, on a Saturday, a local mobile recycling company (Pacific Mobile Depot) sets up shop in a school parking lot in my neighbourhood. Neighbourhood residents take their used stuff to this recycling drop-off, where it gets sorted, and bagged, to be taken away by the company. Locals dropping off their stuff are asked […]
Archives for 2011
Looking ahead: How would Seth Godin market mediation?
February 15, 2011 by · 2 Comments
Almost 5 years ago, Seth Godin wrote a post about the challenges of marketing climate change. In that post, he said: “It doesn’t matter what you market. Human beings want: – totems and icons – meters (put a real-time mpg or co2 meter in every car and watch what happens) – fashion – stories – […]
From Collaboration to Innovation
February 10, 2011 by · Leave a Comment
How do people collaborate, and turn their creativity and hard work into innovation? Join me for an interactive workshop I’m giving on March 5, and we’ll do our best to answer that question. Here’s the info… What: From Collaboration to Innovation Where: Camosun College (Victoria) – Interurban Campus When: Saturday, March 5, 2011 Time: 9-4 […]
Changing habits: A simple plan
February 2, 2011 by · 2 Comments
I used to smoke a lot. It was a habit. It was a serious addiction. Then I took up running. That became my new habit. It wasn’t easy shifting habits. Zen Habits suggests 3 simple steps (as the core) to change your habit: Write down your plan. Identify your triggers and replacement habits. Focus on […]
