Love Your Clients: Give Them What They Want

RoseIt’s “love” week. Valentines Day is this Saturday, February 14.

Of course, the love we offer this week need not be reserved for our partner-in-life or partner-of-the-moment. Why not extend it to your clients, in the workplace?

If I were a syndicated advice columnist, Dr. Love, here is how I would respond to this readers’ question:

“Dr. Love: How can I show my love for the people I serve, my clients?” x Anonymous

Great question, Anonymous.

Here’s how:

You know the Golden Rule; we should do onto others as we would do onto ourselves.

Here’s my advice.

Don’t do it. Forget about it. Let go of the Golden Rule.

Instead, use the Platinum Rule as your guide. The Platinum Rule states we should do onto others as they would do onto themselves. Treat them the way they want to be treated.

With the Platinum Rule, the relationship focus shifts from “this is what I want, so I’ll give everyone the same thing” to “let me first understand what they want and then I’ll give it to them.”

Give them, your clients, what they want.

Do they want clear instructions? Give it to them.

Do they want constructive feedback? Give it to them.

Do they want your undivided attention? Give it to them.

Give them what they want.

It shows you truly care.

That’s love.

Happy Valentine’s Day!


  1. Fantastic advice…the Platinum Rule.

  2. Hey, thanks Vern. Glad you concur. 🙂

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