The power of a story told well

I love a well-told story. And when the story itself has clout, even better. A good story, supported by creative storytelling, can move us from a place of compliance to a place of commitment. By-and-large, storytelling is a missed opportunity for organizations.

Kiva is the world’s first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs in the developing world. The Kiva mission is to connect people through lending for the sake of alleviating poverty.

Here’s a great 11 minute video about the Kiva story:


A Fistful Of Dollars: The Story of a Kiva.org Loan from Kieran Ball on Vimeo.

And…. here’s some reasons why I like this story/video:

  • It communicates a vision
  • It makes it easy for people to feel good about the organization, and what it stands for
  • It addresses basic human needs – to feel connected, to help others
  • It�s serious, passionate, and humorous, all at once
  • It speaks of collaboration; and coordinated, innovative action
  • It conveys a sense of how structure influences behaviour; i.e., how Kiva’s infrastructure makes it easy for people to connect, engage, and commit
  • It exemplifies the potential of storytelling, and digital storytelling in particular
  • And…. let’s not forget about the music!

What’s your organization’s story? And, how are you communicating that story?

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Comments

  1. Susanna Jani says:

    What a lovely video. There are so many stories within this story – and each one is a gem in itself.

    Thank you for sharing it!

  2. Susanna, Glad you enjoyed the video. Good observation about the stories within a story. Ben.

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